About
Ninette
Toosbuy
The Science of Rapport.
Ninette Toosbuy spent 25 years in the trenches of the Los Angeles Police Department (LAPD), mastering the most difficult form of human communication: getting to the truth in high-pressure, emotionally charged environments. As a detective and leader of a Sex Crimes Unit, Ninette conducted thousands of interviews where rapport wasn't just a "soft skill"—it was the only way to secure justice and gather critical intelligence. Her experience taught her one undeniable truth: The most powerful person in the room is the one who can build rapport.
ABOUT The SBI Academy
The SBI Academy: Forensic-grade Communication for High-Stakes Success
The SBI Academy takes the same psychological framework used to gain cooperation from the most resistant subjects and applies it to your most difficult clients and teams. The SBI Academy is the culmination of nearly 25 years of investigative excellence by retired LAPD Detective Ninette Toosbuy. A trailblazer in investigative interviewing, Ninette spent over two decades in the trenches, recognizing a critical need for training that wasn't just effective, but evidence-based and psychologically sound.
What began as a mission to empower law enforcement with cutting-edge interview techniques evolved into something much larger. Ninette realized that the same science used to gain the cooperation from suspects is the secret to successful business communication. Whether you are navigating a high-stakes negotiation, closing a complex sale, or leading an executive team, the principles remain the same: Rapport is the foundation of influence.
Today, the SBI Academy bridges the gap between forensic psychology and professional performance. We equip law enforcement and business leaders with a proven framework to:
Navigate intense interpersonal friction with ease.
Build unwavering trust using the 4 Principles of Rapport.
Shift from a mindset of "being right" to being effective.
From the interrogation room to the boardroom, we provide the tools to build rapport, neutralize resistance, and secure consensus in any environment.
